Our Story
AptTick, formerly known as Entrepreter, is a web-based assessment, coaching, training, and placement platform. Founded in 2018 by Dr Hajo Morallane, the platform draws on South African research and is now focused on a sales-first launch pathway.
At launch, the product is intentionally focused on the individual sales learner: understanding readiness, building accredited capability, creating safe practice opportunities, and supporting real earning outcomes through guided placement.
Dr Hajo studied the relationship between personality traits and cognitive adaptability across 3,200 South African business operators. That research still informs the current baseline assessment while the platform now applies those insights to sales-readiness development and workplace preparation.
“It Is Often The Entrepreneur Who Fails, Not The Business”
— Dr Hajo Morallane, PhD MBA

Dr Hajo Morallane
Founder & Chief Research Officer








